Our mission is to inspire individuals to live life on the bright side.
We believe optimism is contagious, and through small acts of
positivity, we can help shape a brighter world. We are inspired by
our Optimism Instigators who are spreading their positive outlook
throughout their local communities in quirky, unexpected ways.

Our most lovable Optimism Instigator has always been our dog.
Our basset hound, affectionately known as the “Hush Puppies
Dog”, has grown to be a globally recognized icon.