Diesel S-Ukiyo V2 Mid Mens Sneakers
In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel” an international term pronounced equally all over the world, the perfect name for his Endeavor. Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos. Diesel has over 5,000 points of sale worldwide with over 400 mono brand stores. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim.
OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Maison Margiela, Marni, Viktor & Rolf, and Jill Sander. The group also controls and manages the Staff International and Brave Kid companies and holds a minority investment in L.A. brand Amiri. OTB embodies the brave, innovative and unapologetic spirit and vision of its founder and president Renzo Rosso, who disrupted the world of fashion with an open-minded, highly creative mentality, aimed at “building not the biggest, but the most alternative fashion group,” as he stated. As its name suggests, – OTB stands for “Only The Brave” – the group pushes boundaries and challenges established rules to re-define the world of fashion and lifestyle, by fostering the creativity of international talents. Through its know-how and state-of-the-art facilities, the group supports the brands in its portfolio in the development of authentic, individual concepts and sustainable, successful businesses.
Men’s high-top trainer modelled on classic basketballs styles. Featuring a D applique the side, this leather style features a rubber cup sole with a serrated insert.
Details:
- Care label : Do not wash
- Colour : Black
- Shoe type : Shoes
- Sneaker style: Hi-top
- Fabric Composition: 100%Cow Leather
- Fabrication: Leather
- Wash Care: Wipe down with a damp cloth.
SKU:48688
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