Diadora Alba Backpack
Diadora was founded in 1948 by Marcello Danieli, who first began working in the trade as a young boy. He called his company “Diadora” a name suggested by a friend.
The mid-1970s also marked Diadora’s entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market signing endorsement agreements with Björn Borg.
AC Milan striker Marco van Basten became the face of the company in the late 1980s, and launched his own personalized football boots, the San Siro Van Basten. Other high-profile football players under Diadora sponsorship have included George Weah, Roberto Baggio, Giuseppe Signori, Francesco Totti, Roy Keane and Antonio Cassano. While between 1997 and 2000, Diadora was the official kit supplier of A.S. Roma.
- Trimmed in a durable roomy fabric
- Zip in the middle of the bag
- Plenty room inside
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